StreamTV Show 2025: Full Schedule

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8:50am MDT

Leaders’ Roundtable- OTT Growth: The Evolution of Platforms, Content, and Consumer Experience

Thursday June 12, 2025 8:50am - 9:30am MDT

As OTT platforms mature and expand globally, the industry is witnessing transformative developments that are reshaping how content is delivered, consumed, and monetized. This panel will explore how platforms, content delivery methods, and consumer experiences are shifting in response to changing demands, new technology, and emerging business models.

Revenue Models: SVOD, AVOD, TVOD, and hybrid options – How are platforms selecting the best models based on content, audience segments, and market demands? How do pricing models vary across regions and audience segments?
AI-Driven Innovation: How AI is transforming user experience, content delivery, and operational efficiency across the OTT landscape?
Consumer Experience: How is the growing importance of mobile-first viewing, localized content, and on-the-go accessibility shaping the future of OTT platforms?

Moderators

James Faris

Senior Reporter, Business Insider

James Faris is a senior reporter for Business Insider in New York City. He covers the media & entertainment industry with a specific focus on TV, streaming, and sports. He has also written about the stock market, the economy, and real estate.

Speakers

Bill Michels

Chief Product Officer, Gracenote, a Nielsen Company

Bill Michels serves as Chief Product Officer at Gracenote responsible for overseeing global product strategy and execution with emphasis on the company’s content Distribution, Discovery and Advertising segments. In this role, he leads efforts to launch new products globally and... Read More →

Amy Geary

Senior Vice President Content Distribution, NBCUniversal

I am a partnerships and business development executive with a 15-year track record of success in closing multimillion-dollar B2B deals with leading technology and entertainment brands. I currently lead account management and negotiations for NBCU's broadcast and cable network portfolio... Read More →

Scott Olechowski

Co-Founder and Chief Product Officer, Plex

Recognized as the Stream TV Awards' Technology Executive Leader in 2024, Scott Olechowski is the Co-Founder and Chief Product Officer of Plex, a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that... Read More →

David Purdy

Chief Revenue Officer, Stingray

David Purdy is the Chief Revenue Officer at Stingray, overseeing all revenue aspects including Linear, SVOD, AVOD, B2B2C Subscription, advertising, and global sales.Before joining Stingray, David was Chief International Growth Officer at VICE Media, expanding VICE’s multiplatform... Read More →

Raphael Daste

Global Head of Media, Entertainment, Gaming, and Sports GTM, Stripe

Raphael Dasté is the Global Head of Media, Entertainment, Gaming, & Sports GTM for Stripe. In his role, Dasté focuses on bringing deep industry insights to best position Stripe at the intersection of content distribution and monetization. From subscription growth, conversion optimization... Read More →

Thursday June 12, 2025 8:50am - 9:30am MDT
Adams Ballroom C & D

Leaders' Roundtable

9:50am MDT

Leaders’ Roundtable- CTV Ad Tech: Harnessing Innovation for a New Era of Digital Advertising

Thursday June 12, 2025 9:50am - 10:30am MDT

Adams Ballroom C & D

The world of digital advertising is rapidly evolving, and Connected TV is leading the charge. Join this exclusive leaders' roundtable as they explore the groundbreaking ad tech innovations transforming the CTV landscape. Discover the power of interactive ad formats, tracking and analyzing viewer interaction, and even streamlining media buying. Learn how brands and advertisers can leverage these cutting-edge technologies to drive deeper engagement, create highly personalized viewer experiences, and shape the future of digital advertising.

What are the most innovative technologies driving the growth of CTV ad tech, and how are they changing the way brands deliver ads?
What role do interactive ad formats play in enhancing consumer engagement, and how can advertisers leverage them to drive meaningful viewer interactions?
How can advertisers track and analyze viewer interactions, and what metrics are most important for measuring success in this space?

Speakers

Paul Erickson

Principal Analyst, Media & Entertainment, Omdia

Paul Erickson is an industry analyst with broad experience across the Media and Entertainment technology sector. He is the US-focused Principal Analyst within Omdia's global Media & Entertainment research practice and is part of the team driving Omdia’s TV and Online Video Intelligence... Read More →

Jerrod Son

Vice President, Ad Operations and Intregration, Xumo

As Vice President, Ad Operations & Integrations for Xumo Advertising, Jerrold oversees all aspects of the advertising tech stack for Xumo, a streaming platform joint venture between Comcast and Charter, including yield management, media buying, trafficking, account management, product... Read More →

Jonathan Meyers

Senior Vice President & General Manager, Partnerships, NBCUniversal Advertising

Jonathan Meyers currently serves as SVP & GM of Partnerships in NBCUniversal’s Advertising & Partnerships division. Meyers is charged with building partnerships to drive ad sales revenue growth by increasing NBCU’s digital audience reach and ad capacity, creating new ad products... Read More →

Cullen Deady

Senior Vice President, Director of Client & Audience Enablement, PMX Lift, Publicis Media

Working with the full client roster across Publicis Media, Cullen Deady co-leads client enablement and education of PMX Lift, Publicis Media’s advanced TV practice. As Senior Vice President, he consults agency teams and clients on the advanced TV space to offer unique, proprietary... Read More →

Prashant Chaudhary

Vice President of Product Management - Monetization, Amagi

Thursday June 12, 2025 9:50am - 10:30am MDT
Adams Ballroom C & D

Leaders' Roundtable