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Thursday, June 12
 

3:45pm MDT

Panel: Winning the Battle for Subscribers: Strategies to Attract and Retain Viewers
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  • Creating compelling value propositions for new users—what’s working today and what’s next? 
  • What has been the impact of offering ad-supported packages?  
  • How do personalized content, tailored pricing, and loyalty programs contribute to reducing churn? 
Speakers
avatar for Adriana Waterson

Adriana Waterson

Executive Vice President & Strategy Lead, Horowitz Research
Adriana Waterston is Executive Vice President of Insights and Strategy for Horowitz Research, which in 2023 became a division of M/A/R/C Research. Adriana has overseen Horowitz’s multicultural practice for over 20 years, providing research and insights to inform their clients... Read More →
avatar for David Kinrich

David Kinrich

Manager, Subscription Growth, Roku
Since joining Roku, David has worked on the Subscriptions Growth team, driving monetization and product strategy. He is responsible for optimizing purchase experiences through development and deployment of comprehensive pricing, promotional, and retention tactics. He works closely... Read More →
CO

Chima Ogbuokiri

Senior Vice President, Growth and Partner Marketing Strategy, AMC Networks
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  Subscription Track

4:30pm MDT

Presentation – Leveraging AI to Predict and Prevent Subscriber Churn
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
  Subscription Track

4:50pm MDT

Panel: How Tiered Pricing is Shaping the Future of Streaming TV
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  • The rise of ad-supported models and the shift towards hybrid video on demand. 
  • The growing importance of ad-supported tiers: affordability vs. ad experience. 
  • Are ad-supported tiers a steppingstone to convert free users into paid subscribers? 
  • How do generational differences influence preferences for ad-supported or subscription-based services? 
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  Subscription Track
 
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