Name: The CTV OS Leader Roundtable: From Growth Drivers to Engagement and Content Strategy
Start: 2025-06-11T14:20:00-0600
End: 2025-06-11T15:00:00-0600

Wednesday June 11, 2025 2:20pm - 3:00pm MDT

TBA

This roundtable brings together leading execs from streaming operating systems to discuss the rapid evolution of consumer streaming behavior, advertising monetization models, and content strategies. The panel will discuss the following topics:

Consumer Streaming Behavior & Engagement: How are CTV OS’ leveraging user data and engagement metrics to personalize content, enhance discoverability of their partners, and improve the viewing experience?
Advertising Growth & Monetization: What innovations and partnerships are still needed to accelerate advertising on CTV? What is being done to solve for buying complexity and measurement?
Content Strategy and Programming: As FAST models mature, how important are exclusive channels and exclusive deals? What are CTV OS’ doing to bring more creator content on their platforms from YouTube and social media and what do viewer metrics look like in that sector?
Future Alliances: From GenAI platforms to communications service providers and retailers, what partnerships can we expect to see from CTV OS’ in the coming years?

Speakers

Rob Caruso

Director, Product Management, UX, GoogleTV

Prior to joining Google, Rob was Vice President of Device Partnerships at Netflix, responsible for enabling the Netflix streaming experience on consumer electronic devices including smartphones, tablets, set-top boxes, and smart TVs. Rob worked with global device and platform partners... Read More →

Katherine Pond

Group Vice President, Platform Content & Partnerships, Vizio

Katherine Pond is Group Vice President at VIZIO, leading Platform Content, Partnerships, and Marketing. The organization includes the teams responsible for distribution of 3rd party apps, IP licensing, content acquisition & programming for VIZIO's WatchFree+, Platform & Content Marketing... Read More →

Takashi Nakano

Senior Director of Business Development and Content Acquisitions, Samsung TV Plus

Matthew Henick

Senior Vice President of Ventura, The Trade Desk

Matthew Henick is SVP of the Ventura TV operating system for The Trade Desk. Prior, he was the VP of metaverse development at Epic Games, where he worked across Fortnite and Unreal Engine to build the commercial and governance foundations. Before that, Matthew was VP of global content... Read More →

Wednesday June 11, 2025 2:20pm - 3:00pm MDT
TBA

Leaders' Roundtable

StreamTV Show 2025

Rob Caruso

Katherine Pond

Takashi Nakano

Matthew Henick

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