The world of digital advertising is rapidly evolving, and Connected TV is leading the charge. Join this exclusive leaders' roundtable as they explore the groundbreaking ad tech innovations transforming the CTV landscape. Discover the power of interactive ad formats, tracking and analyzing viewer interaction, and even streamlining media buying. Learn how brands and advertisers can leverage these cutting-edge technologies to drive deeper engagement, create highly personalized viewer experiences, and shape the future of digital advertising.
What are the most innovative technologies driving the growth of CTV ad tech, and how are they changing the way brands deliver ads?
What role do interactive ad formats play in enhancing consumer engagement, and how can advertisers leverage them to drive meaningful viewer interactions?
How can advertisers track and analyze viewer interactions, and what metrics are most important for measuring success in this space?