Name: Keynote Presentation: New Approaches for Hyper Local Audience Growth
Start: 2025-06-12T11:05:00-0600
End: 2025-06-12T11:25:00-0600

Thursday June 12, 2025 11:05am - 11:25am MDT

Adams Ballroom C & D

In this talk, you will hear from one of the largest local broadcasters in the US and learn more about how they are engaging digital strategies to engage with their audience, reach new and unique viewers, and understand how existing libraries of content and new approaches to programming have driven success for their team. This conversation will give attendees a front row seat to learn more about how today's broadcaster is leaning into digital strategy to build their brand and use streaming media as a new and emerging pathway to their audiences, even offering exclusive content that the viewer can't access anyone else.

Speakers

Matt Smith

Chief Evangelist, Akta Tech

Matt is Chief Evangelist forAkta. He has served in a variety of roles in the industry from architecture to operations and has extensive experience in finding solutions for the challenging problems faced by media and entertainment companies as they reach viewers on any screen. Matt’s... Read More →

Steve Enders

Vice President, Video Product Management, Nexstar Media Group

Steve Enders is Vice President of Video Product Management at Nexstar Media Group, where he's leading development of the company's video publishing platform and expanding Nexstar's presence on OTT services through NewsNation, TheHill, and local TV stations across the country. Steve... Read More →

Thursday June 12, 2025 11:05am - 11:25am MDT
Adams Ballroom C & D

Content Track

StreamTV Show 2025

Matt Smith

Steve Enders

Log in to save this to your schedule, view media, leave feedback and see who's attending!