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Panel: Driving Impact with Data-Driven Targeting and Personalization
Thursday June 12, 2025 11:25am - 12:05pm MDT
TBA
  • Best practices for using data to enhance ad relevance and personalization.  
  • As AI continues to evolve, how is predictive analytics supporting personalized advertising? 
  • What ad performance metrics matter most to buyers in today's TV advertising landscape? 
  • What strategies can unify ad campaigns across linear TV, streaming, and social media for consistent audience engagement? 
Speakers
avatar for Ziggy Zografakis

Ziggy Zografakis

Head of Data and Measurement Product Partnerships, Roku
Ziggy Zografakis, Head of Data and Measurement Product Partnerships at Roku, leads the data infrastructure, identity 3rd party data vendor and measurement partnerships as part of the Product Management organization for Roku’s Ad Platform. He has helped several companies navigate... Read More →
avatar for Dr. Jack Q. Gao

Dr. Jack Q. Gao

Chairman, Whale TV
Dr. Gao is the Chairman of Whale TV, the TV operating system that enables consumers to find and watch entertainment on their TV. Prior to Whale TV Dr. Gao held various senior leadership roles in Wanda Group, Legendary Entertainment, News Corporation, Twenty-First Century Fox and was... Read More →
Thursday June 12, 2025 11:25am - 12:05pm MDT
TBA
  Advertising Track

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