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Panel: Engagement Redefined: Transforming Ads into Experiences
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 3
  • How are interactive ads like QR codes and shoppable TV turning passive viewers into active participants and unlocking deeper engagement 
  • What lessons can we draw from some of the successes so far?  
  • How is the emergence of retail media presenting untapped opportunities and influencing the landscape?  
  • What metrics are most critical in determining the success of an experience-driven campaign? 
Moderators
avatar for Marcy Magiera

Marcy Magiera

Executive Director, DEG: The Digital Entertainment Group
Marcy Magiera is Executive Director of DEG: The Digital Entertainment Group, where she leads communications and event strategy for the leading trade group for the digital media entertainment industry representing the interests of the world’s largest media and entertainment companies... Read More →
Speakers
avatar for Mark McKenna

Mark McKenna

Director of Client Engineering, REDSpace
A Director of Client Engineering at REDspace, Mark McKenna has over 20 years of experience building high tech solutions in challenging verticals, primarily in Media & Entertainment. He's developed video platforms for several major brands, including Viacom Media Networks (now Paramount... Read More →
avatar for Jeff DiTullio

Jeff DiTullio

Chief Technology Officer, AtmosphereTV
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 3
  Advertising Track

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