Name: Panel: Engagement Redefined: Transforming Ads into Experiences
Start: 2025-06-12T13:35:00-0600
End: 2025-06-12T14:10:00-0600

Thursday June 12, 2025 1:35pm - 2:10pm MDT

Maple 3

How are interactive ads like QR codes and shoppable TV turning passive viewers into active participants and unlocking deeper engagement
What lessons can we draw from some of the successes so far?
How is the emergence of retail media presenting untapped opportunities and influencing the landscape?
What metrics are most critical in determining the success of an experience-driven campaign?

Moderators

Marcy Magiera

Executive Director, DEG: The Digital Entertainment Group

Marcy Magiera is Executive Director of DEG: The Digital Entertainment Group, where she leads communications and event strategy for the leading trade group for the digital media entertainment industry representing the interests of the world’s largest media and entertainment companies... Read More →

Speakers

Matt Lear

Senior Manager, Enterprise Ad Sales, Roku

Matt Lear is a Senior Manager of Enterprise Ad Sales at Roku, where he plays a pivotal role in driving the company's advertising strategy and growth. Prior to his current role, Matt co-managed the CPG Food & Beverage and Bev Alc verticals at Roku where he developed and implemented... Read More →

Jeff DiTullio

Chief Technology Officer, AtmosphereTV

Matt Van Houten

Senior Vice President, Product, Ad Ops Systems & Services & Business Development, DirecTV Advertising

Matthew Van Houten is Senior Vice President of Product, Ad Ops Systems & Services, and Business Development at DIRECTV Advertising. Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment... Read More →

Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 3

Advertising Track

StreamTV Show 2025

Marcy Magiera

Matt Lear

Jeff DiTullio

Matt Van Houten

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