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Panel: Navigating the Bumpy Waters of CTV Monetization
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 4 & 5
In this session, leaders in CTV monetization from FAST, AVOD, and linear distribution models discuss how they have addressed marketplace dynamics to stay on top. They will answer questions including:  
  • How can niche players differentiate their inventory to capture audience and advertiser attention? 
  • What does the future hold for FAST inventory as premium supply continues to expand? 
  • What will it take to unlock a greater share of the $60 billion linear ad spend and transition it to CTV? 
  • How are media plans evolving as advancements in ad tech reshape the advertising landscape? 
Speakers
avatar for Tom Hourihan

Tom Hourihan

Head of Revenue, Media, Entertainment & Distribution Partnerships, Google Ad Manager
Tom is a technology and media sales executive with over 19 years of experience. He currently serves as the Head of Revenue of Google's Partner Business Solutions team responsible for strategic Broadcast, Entertainment and Distributions Partners. In his role, Tom leads complex cross-Google... Read More →
avatar for Evan Bregman

Evan Bregman

General Manager, Streaming & Direct-to-Consumer, Tastemade
Evan Bregman is the GM of Streaming & Direct-to-Consumer at Tastemade, where he is responsible for driving the growth of Tastemade’s streaming business and all-access lifestyle membership, Tastemade+. Since joining the company in 2022, Evan has overseen a jump of 58% in viewership... Read More →
avatar for Patrick Courtney

Patrick Courtney

Chief Business Officer, Fuse Media
As Chief Business Officer for Latino-owned Fuse Media, Patrick Courtney shapes and executes long-term strategic initiatives to support the long-term strategic growth and corporate development of the company.  Under his leadership, Fuse was one of the first cable brands to enter the... Read More →
avatar for Daniel Gagliardi

Daniel Gagliardi

Executive Vice President, Global Streaming Distribution & Strategy, FilmRise
IM

Ingrid Mariotti

Director of Business Development, Wurl
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 4 & 5
  FAST Track

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