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Buyers Panel: PMP Bundles vs Direct Ad Deals: Strategies for the Modern Advertiser
Thursday June 12, 2025 3:45pm - 4:15pm MDT
Maple 3
  • How do PMP Bundles and Direct Deals compare when it comes to measuring campaign performance and ROI? 
  • Does one approach allow for better creative alignment with campaign objectives? 
  • Can a hybrid approach between PMP and direct deals unlock new efficiencies? 
Speakers
avatar for Steve Sklar

Steve Sklar

Vice President Advertising & Monetization, Frndly TV
Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leadingprovider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’sadvertising business including direct sales, advertising product and operations, and relations... Read More →
avatar for David Nyurenberg

David Nyurenberg

Director of Video Product Development & Innovation, Rain the Growth Agency
David Nyurenberg serves as the Director of Video Product Development & Innovation at Rain the Growth Agency, where he spearheads advancements in Connected TV advertising. He has been instrumental in pioneering the use of custom AI-powered algorithms that enhance audience targeting... Read More →
Thursday June 12, 2025 3:45pm - 4:15pm MDT
Maple 3
  Advertising Track

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