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Panel: Winning the Battle for Subscribers: Strategies to Attract and Retain Viewers
Thursday June 12, 2025 3:45pm - 4:30pm MDT
Maple 4 & 5
  • Creating compelling value propositions for new users—what’s working today and what’s next? 
  • What has been the impact of offering ad-supported packages?  
  • How do personalized content, tailored pricing, and loyalty programs contribute to reducing churn? 
Moderators
JN

Jared Newman

Tech Journalist, Cord Cutter News
Speakers
avatar for David Kinrich

David Kinrich

Manager, Subscription Growth, Roku
Since joining Roku, David has worked on the Subscriptions Growth team, driving monetization and product strategy. He is responsible for optimizing purchase experiences through development and deployment of comprehensive pricing, promotional, and retention tactics. He works closely... Read More →
avatar for Chima Ogbuokiri

Chima Ogbuokiri

Senior Vice President, Growth and Partner Marketing Strategy, AMC Networks
 Chima Ogbuokiri, Senior Vice President of Growth & Partner Marketing Strategy for AMC Networks, provides pivotal leadership and vision for the digital growth and marketing of AMC+, AMC Networks’ flagship streaming bundle, as well as the continued growth and success of the company’s... Read More →
avatar for Adriana Waterston

Adriana Waterston

Executive Vice President & Insights and Strategy Lead, Horowitz Research, A Division of M/A/R/C Research
Adriana Waterston is Executive Vice President of Insights and Strategy for Horowitz Research, which in 2023 became a division of M/A/R/C Research. Adriana has overseen Horowitz’s multicultural practice for over 20 years, providing research and insights to inform their clients... Read More →
RE

Robinne Eller

Executive Director, Starz
Thursday June 12, 2025 3:45pm - 4:30pm MDT
Maple 4 & 5
  Subscription Track

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