Name: Panel: Ad Measurement and Attribution that Matters to Buyers
Start: 2025-06-12T16:35:00-0600
End: 2025-06-12T17:15:00-0600

Thursday June 12, 2025 4:35pm - 5:15pm MDT

Maple 3

What ad metrics do buyers truly care about, and how can advertisers prioritize them to drive real results?
Is the current attribution landscape still effective, or do we need a complete overhaul to keep up with consumer behavior shifts?
Best practices on how to improve cross-platform attribution when consumers are increasingly interacting with content across multiple devices.

Speakers

Karen Babcock

Vice President, Strategy & Partnerships, Comcast Ads

Roseann Montenes

SVP, Precision and Performance Advertiser Partnerships, A&E Media Group

With over 15 years’ experience in the media industry, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their cross platform buys across A+E Networks. In the past six years, she has created innovative partnerships with a client first... Read More →

Zach Lain

Director , Global Data Partnerships, PepsiCo

Zach is the Director of Global Data Partnerships at PepsiCo where he oversees the cross-brand and cross-market licensing, piloting, embedding, scaling, and optimizing of all new data assets entering the organization. This includes wider media use cases of advanced consumer targeting... Read More →

Maggie Zhang

Head of Global Video Measurement, GTM, Global Video Ads, Amazon Ads

Maggie leads the measurement success team at Amazon Advertising. She is responsible for developing and promoting advertising performance insights, campaign best practices, and innovative measurement solutions across OTT, audio and display products. She also works with advertisers... Read More →

Thursday June 12, 2025 4:35pm - 5:15pm MDT
Maple 3

Advertising Track

StreamTV Show 2025

Karen Babcock

Roseann Montenes

Zach Lain

Maggie Zhang

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