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Thursday June 12, 2025 4:50pm - 5:30pm MDT
  • The rise of ad-supported models and the shift towards hybrid video on demand. 
  • The growing importance of ad-supported tiers: affordability vs. ad experience. 
  • Are ad-supported tiers a steppingstone to convert free users into paid subscribers? 
  • How do generational differences influence preferences for ad-supported or subscription-based services? 
Speakers
avatar for Marion Ranchet

Marion Ranchet

Founder, Streaming Made Easy
Marion Ranchet currently runs Streaming Made Easy, a boutique consultancy empowering streaming video companies to launch and grow in Western Europe. With 20 years of experience in the industry, and as a film and TV lover, she advises streamers, distribution platforms and technology... Read More →
BR

Brian Rifkin

Co-Founder, JWP Connatix
Thursday June 12, 2025 4:50pm - 5:30pm MDT
Maple 4 & 5

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