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Leaders’ Roundtable- Winning Over the Hispanic Streaming Audience
Friday June 13, 2025 2:00pm - 2:40pm MDT
Adams Ballroom C & D
With the rise of Spanish-language streaming, publishers and advertisers have a unique opportunity to engage the rapidly growing Hispanic audience through culturally relevant content and advanced ad technologies. Join industry leaders as they explore how streaming services are meeting the demands of this market, the monetization strategies driving success, and how advertisers can effectively reach Hispanic viewers with targeted, authentic messaging. 
  • Why are streamers increasingly prioritizing Hispanic audiences? What does this market shift mean for the future of content consumption? 
  • How are streaming platforms effectively monetizing Spanish-language content? 
  • What ad strategies should advertisers adopt to authentically and effectively reach Hispanic viewers? 
Moderators
avatar for Jason Wiese

Jason Wiese

as Executive Vice President, Director of Strategic Insights & Measurement, VAB
Jason Wiese serves as executive vice president, director of Strategic Insights & Measurement at VAB and leads the insights team in producing actionable, unique intelligence about today’s complex video environment to help marketers make fully informed media decisions.Jason has been... Read More →
Speakers
avatar for Romina Rosado

Romina Rosado

Executive Vice President and General Manager, Hispanic Streaming, NBCUniversal Telemundo Enterprises
avatar for Jim Keller

Jim Keller

Chief Revenue Officer, Fuse Media
As Chief Revenue Officer, Jim Keller leads advertising sales partnerships & initiatives across Fuse Media’s large supply of diverse-owned & diverse-focused media platforms. In this role, his expertise helps connect brands to the extraordinary & untapped $7 trillion buying power... Read More →
avatar for Philippe Guelton

Philippe Guelton

Global President, Canela Media
As Global President, Canela Media, Mr. Guelton leads the company’s growth and profitability in the US and international markets.Prior to his role at Canela Media, Mr. Guelton was President at Crackle and CRO at Chicken Soup for the Soul Entertainment. In that role he oversaw the... Read More →
avatar for Jorge Balleste

Jorge Balleste

Head of US Hispanic Strategy, Future Today
Jorge Balleste is an innovative leader, renowned for his vast experience in Hispanic Media, Content Acquisitions, Strategic Partnerships and Digital Strategy. Jorge is well respected by his peers for being a strong leader, a streaming monetization expert and a fi erce negotiator... Read More →
Friday June 13, 2025 2:00pm - 2:40pm MDT
Adams Ballroom C & D
  Leaders' Roundtable

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