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Keynote Fireside Chat: More than Just Streaming: Where AI-powered Content Discovery Meets Consumer Choice
Wednesday June 11, 2025 5:35pm - 5:55pm MDT
Adams Ballroom C & D
In today's streaming landscape, viewers around the world are making choices about what to watch, listen to, and buy every second of every day – and they are making those choices on Amazon. Fire TV represents a unique intersection of Amazon’s customer-obsessed approach and advanced advertising capabilities, with 250MM devices sold for incredible global reach. We’re laser focused on engaging customers from the moment they turn on the TV by getting them into great content fast and discover new favorites, constantly improving and personalizing our experience using AI and LLM models. Fire TV is revolutionizing full-funnel advertising by connecting brands with these valuable audiences throughout their entire streaming journey to deliver efficient reach through our advanced targeting capabilities and simple buying solutions unlocked by AI delivering. Join Charlotte Maines, Director of Fire TV and Devices Ads and Dade Hayes, Business Editor at Deadline, to discover how you can capture customer attention more effectively, on the biggest screen in the home. 
Moderators
avatar for Dade Hayes

Dade Hayes

Business Editor, Deadline
Dade Hayes is Business Editor at Deadline, covering a wide range of news across corporate affairs, streaming, sports, advertising, finance and more. He has written about media, entertainment and technology as a staff reporter and editor at Variety, Entertainment Weekly and the Associated... Read More →
Speakers
avatar for Charlotte Maines

Charlotte Maines

Director of Fire TV Business and Devices Advertising, Amazon Fire TV
Charlotte Maines is the Director of Fire TV Business and Devices Advertising. In her role, Maines is responsible for building ad-supported experiences on all Amazon Devices (Fire TV, Alexa, Tablet) that make screen time with family and friends more enjoyable and the Fire TV device... Read More →
Wednesday June 11, 2025 5:35pm - 5:55pm MDT
Adams Ballroom C & D
  Keynote

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