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Type: Advertising Track clear filter
Thursday, June 12
 

11:05am MDT

Research Keynote: Evolving Consumer Behavior: The Shifting Attitudes Toward Ads
Thursday June 12, 2025 11:05am - 11:25am MDT
TBA
Speakers
avatar for Justin Fromm

Justin Fromm

Head of Insights, Samsung Ads
Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space currently serving as Head of Insights, North America at Samsung Ads. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness... Read More →
Thursday June 12, 2025 11:05am - 11:25am MDT
TBA
  Advertising Track

11:25am MDT

Panel: Driving Impact with Data-Driven Targeting and Personalization
Thursday June 12, 2025 11:25am - 12:05pm MDT
TBA
  • Best practices for using data to enhance ad relevance and personalization.  
  • As AI continues to evolve, how is predictive analytics supporting personalized advertising? 
  • What ad performance metrics matter most to buyers in today's TV advertising landscape? 
  • What strategies can unify ad campaigns across linear TV, streaming, and social media for consistent audience engagement? 
Speakers
avatar for Ziggy Zografakis

Ziggy Zografakis

Head of Data and Measurement Product Partnerships, Roku
Ziggy Zografakis, Head of Data and Measurement Product Partnerships at Roku, leads the data infrastructure, identity 3rd party data vendor and measurement partnerships as part of the Product Management organization for Roku’s Ad Platform. He has helped several companies navigate... Read More →
avatar for Dr. Jack Q. Gao

Dr. Jack Q. Gao

Chairman, Whale TV
Dr. Gao is the Chairman of Whale TV, the TV operating system that enables consumers to find and watch entertainment on their TV. Prior to Whale TV Dr. Gao held various senior leadership roles in Wanda Group, Legendary Entertainment, News Corporation, Twenty-First Century Fox and was... Read More →
Thursday June 12, 2025 11:25am - 12:05pm MDT
TBA
  Advertising Track

12:05pm MDT

Fireside Chat with Telly TV
Thursday June 12, 2025 12:05pm - 12:25pm MDT
TBA
Speakers
MS

Mike Shehan

Chief Revenue Officer, Telly TV
Thursday June 12, 2025 12:05pm - 12:25pm MDT
TBA
  Advertising Track

1:35pm MDT

Panel: Engagement Redefined: Transforming Ads into Experiences
Thursday June 12, 2025 1:35pm - 2:10pm MDT
TBA
  • How are interactive ads like QR codes and shoppable TV turning passive viewers into active participants and unlocking deeper engagement 
  • What lessons can we draw from some of the successes so far?  
  • How is the emergence of retail media presenting untapped opportunities and influencing the landscape?  
  • What metrics are most critical in determining the success of an experience-driven campaign? 
Moderators
avatar for Marcy Magiera

Marcy Magiera

Executive Director, DEG: The Digital Entertainment Group
Marcy Magiera is Executive Director of DEG: The Digital Entertainment Group, where she leads communications and event strategy for the leading trade group for the digital media entertainment industry representing the interests of the world’s largest media and entertainment companies... Read More →
Speakers
avatar for Jeff DiTullio

Jeff DiTullio

Chief Technology Officer, AtmosphereTV
Thursday June 12, 2025 1:35pm - 2:10pm MDT
TBA
  Advertising Track

2:10pm MDT

Presentation/Case Study: Contextual Ad Targeting: The Next Frontier in Advertising
Thursday June 12, 2025 2:10pm - 2:30pm MDT
TBA
Thursday June 12, 2025 2:10pm - 2:30pm MDT
TBA
  Advertising Track

2:30pm MDT

Panel: Unlocking GenAI: Turning Innovation into Impact
Thursday June 12, 2025 2:30pm - 3:10pm MDT
TBA

  • What are the near term and long ten unlocks GenAI? 
  • Exploring use cases in programmatic advertising, predictive analytics and ad creative/ placements.  
  • What lessons have been learned from the initial hurdles in deploying GenAI for advertising? 
  • What are the best practices for scaling solutions across different ad campaigns and platforms? 
Speakers
avatar for Nikhil Nanivadekar

Nikhil Nanivadekar

Principal Creative Engineer, Amazon Ads
Thursday June 12, 2025 2:30pm - 3:10pm MDT
TBA
  Advertising Track

3:45pm MDT

Buyers Panel: PMP Bundles vs Direct Ad Deals: Strategies for the Modern Advertiser
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  • How do PMP Bundles and Direct Deals compare when it comes to measuring campaign performance and ROI? 
  • Does one approach allow for better creative alignment with campaign objectives? 
  • Can a hybrid approach between PMP and direct deals unlock new efficiencies? 
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  Advertising Track

4:30pm MDT

Presentation - Industry Disruptor: Exploring the Rise of Self-Serve Ad Platforms
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
  Advertising Track

4:50pm MDT

Panel: Ad Measurement and Attribution that Matters to Buyers  
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  • What ad metrics do buyers truly care about, and how can advertisers prioritize them to drive real results? 
  • Is the current attribution landscape still effective, or do we need a complete overhaul to keep up with consumer behavior shifts? 
  • Best practices on how to improve cross-platform attribution when consumers are increasingly interacting with content across multiple devices.  
Speakers
MZ

Maggie Zhang

Head of Measurement Success, Amazon Ads
Maggie leads the measurement success team at Amazon Advertising. She is responsible for developing and promoting advertising performance insights, campaign best practices, and innovative measurement solutions across OTT, audio and display products. She also works with advertisers... Read More →
avatar for Roseann Montenes

Roseann Montenes

SVP, Precision and Performance Advertiser Partnerships, A&E Networks
With over 15 years’ experience in the media industry, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their cross platform buys across A+E Networks. In the past six years, she has created innovative partnerships with a client first... Read More →
avatar for Zach Lain

Zach Lain

Director , Global Data Partnerships, PepsiCo
Zach is the Director of Global Data Partnerships at PepsiCo where he oversees the cross-brand and cross-market licensing, piloting, embedding, scaling, and optimizing of all new data assets entering the organization. This includes wider media use cases of advanced consumer targeting... Read More →
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  Advertising Track
 
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