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Type: Subscription Track clear filter
Thursday, June 12
 

3:45pm MDT

Panel: Winning the Battle for Subscribers: Strategies to Attract and Retain Viewers
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  • Creating compelling value propositions for new users—what’s working today and what’s next? 
  • What has been the impact of offering ad-supported packages?  
  • How do personalized content, tailored pricing, and loyalty programs contribute to reducing churn? 
Speakers
avatar for Adriana Waterson

Adriana Waterson

Executive Vice President & Strategy Lead, Horowitz Research
Adriana Waterston is Executive Vice President of Insights and Strategy for Horowitz Research, which in 2023 became a division of M/A/R/C Research. Adriana has overseen Horowitz’s multicultural practice for over 20 years, providing research and insights to inform their clients... Read More →
avatar for David Kinrich

David Kinrich

Manager, Subscription Growth, Roku
Since joining Roku, David has worked on the Subscriptions Growth team, driving monetization and product strategy. He is responsible for optimizing purchase experiences through development and deployment of comprehensive pricing, promotional, and retention tactics. He works closely... Read More →
CO

Chima Ogbuokiri

Senior Vice President, Growth and Partner Marketing Strategy, AMC Networks
Thursday June 12, 2025 3:45pm - 4:30pm MDT
TBA
  Subscription Track

4:30pm MDT

Presentation – Leveraging AI to Predict and Prevent Subscriber Churn
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
Thursday June 12, 2025 4:30pm - 4:50pm MDT
TBA
  Subscription Track

4:50pm MDT

Panel: How Tiered Pricing is Shaping the Future of Streaming TV
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  • The rise of ad-supported models and the shift towards hybrid video on demand. 
  • The growing importance of ad-supported tiers: affordability vs. ad experience. 
  • Are ad-supported tiers a steppingstone to convert free users into paid subscribers? 
  • How do generational differences influence preferences for ad-supported or subscription-based services? 
Thursday June 12, 2025 4:50pm - 5:30pm MDT
TBA
  Subscription Track
 
Friday, June 13
 

11:00am MDT

Keynote
Friday June 13, 2025 11:00am - 11:20am MDT
TBA
Friday June 13, 2025 11:00am - 11:20am MDT
TBA
  Subscription Track

11:20am MDT

Panel: Winning the Family: How Kids Programming Drives Engagement and Loyalty
Friday June 13, 2025 11:20am - 11:55am MDT
TBA
  • How does kids’ programming factor into strategies for reducing churn and building family loyalty? 
  • How does kids’ viewing habits influence family subscription decisions?  
  • What innovations in user experience are shaping the way kids and families discover content on your platform? 
Speakers
avatar for Mark Loughney

Mark Loughney

Senior Consultant, Hub Entertainment Research
Mark Loughney is Senior Consultant at Hub Entertainment Research, holding more than 25 years of experience in consumer insights and media measurement. He has worked to bring a deeper understanding of the value of advertising in video media, content development, branding and strategic... Read More →
Friday June 13, 2025 11:20am - 11:55am MDT
TBA
  Subscription Track

11:55am MDT

Presentation: Maximizing Subscriber Revenue: From Pricing to Password Sharing, and Piracy
Friday June 13, 2025 11:55am - 12:15pm MDT
TBA
Friday June 13, 2025 11:55am - 12:15pm MDT
TBA
  Subscription Track
 
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