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Venue: Maple 3 clear filter
Thursday, June 12
 

11:05am MDT

Research Keynote: Evolving Consumer Behavior: The Shifting Attitudes Toward Ads
Thursday June 12, 2025 11:05am - 11:25am MDT
Maple 3
Speakers
avatar for Justin Fromm

Justin Fromm

Head of Insights, Samsung Ads
Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space currently serving as Head of Insights, North America at Samsung Ads. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness... Read More →
Thursday June 12, 2025 11:05am - 11:25am MDT
Maple 3
  Advertising Track

11:25am MDT

Panel: Driving Impact with Data-Driven Targeting and Personalization
Thursday June 12, 2025 11:25am - 12:05pm MDT
Maple 3
  • Best practices for using data to enhance ad relevance and personalization.  
  • As AI continues to evolve, how is predictive analytics supporting personalized advertising? 
  • What ad performance metrics matter most to buyers in today's TV advertising landscape? 
  • What strategies can unify ad campaigns across linear TV, streaming, and social media for consistent audience engagement? 
Moderators
avatar for Eric Haggstrom

Eric Haggstrom

Vice President of Business Intelligence, Advertiser Perceptions
Eric Haggstrom, VP of Business Intelligence, joined Advertiser Perceptions with a background in advertising, media and tech market research. He primarily works with clients in the CTV, Retail Media, and Ad Tech spaces and leads Advertiser Perceptions advertising spend forecasting... Read More →
Speakers
avatar for Sebastian Braun

Sebastian Braun

CEO, 24i
Sebastian Braun is a seasoned professional with over 15 years of extensive experience in the video, digital media, and streaming solutions industry. Throughout his career, he has demonstrated remarkable expertise in leading product and operations teams to success, driving innovation... Read More →
avatar for Dr. Jack Q. Gao

Dr. Jack Q. Gao

Chairman, Whale TV
Dr. Gao is the Chairman of Whale TV, the TV operating system that enables consumers to find and watch entertainment on their TV. Prior to Whale TV Dr. Gao held various senior leadership roles in Wanda Group, Legendary Entertainment, News Corporation, Twenty-First Century Fox and was... Read More →
avatar for Rohan Ramesh

Rohan Ramesh

Vice President, Data Science, Vevo
Rohan Ramesh is VP, Data Science at Vevo, the world's leading music video network. His data science team is responsible for applying machine learning and AI to develop new data products, optimization algorithms, and experimental approaches. Prior to Vevo, Rohan was VP of Data Science... Read More →
Thursday June 12, 2025 11:25am - 12:05pm MDT
Maple 3
  Advertising Track

12:05pm MDT

Fireside Chat with Telly TV
Thursday June 12, 2025 12:05pm - 12:25pm MDT
Maple 3
Moderators
avatar for Scharon Harding

Scharon Harding

Senior Technology Reporter, ArsTechnica.com
Scharon Harding is a senior technology reporter at ArsTechnica.com, where she writes news, analysis, and reviews about streaming and additional consumer services. Scharon also reports on consumer gadgets, including smart TVs and other streaming hardware. She has been at Ars Technica... Read More →
Speakers
avatar for Mike Shehan

Mike Shehan

Chief Revenue Officer, Telly TV
Thursday June 12, 2025 12:05pm - 12:25pm MDT
Maple 3
  Advertising Track

1:35pm MDT

Panel: Engagement Redefined: Transforming Ads into Experiences
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 3
  • How are interactive ads like QR codes and shoppable TV turning passive viewers into active participants and unlocking deeper engagement 
  • What lessons can we draw from some of the successes so far?  
  • How is the emergence of retail media presenting untapped opportunities and influencing the landscape?  
  • What metrics are most critical in determining the success of an experience-driven campaign? 
Moderators
avatar for Marcy Magiera

Marcy Magiera

Executive Director, DEG: The Digital Entertainment Group
Marcy Magiera is Executive Director of DEG: The Digital Entertainment Group, where she leads communications and event strategy for the leading trade group for the digital media entertainment industry representing the interests of the world’s largest media and entertainment companies... Read More →
Speakers
avatar for Matt Lear

Matt Lear

Senior Manager, Enterprise Ad Sales, Roku
Matt Lear is a Senior Manager of Enterprise Ad Sales at Roku, where he plays a pivotal role in driving the company's advertising strategy and growth. Prior to his current role, Matt co-managed the CPG Food & Beverage and Bev Alc verticals at Roku where he developed and implemented... Read More →
avatar for Jeff DiTullio

Jeff DiTullio

Chief Technology Officer, AtmosphereTV
avatar for Matt Van Houten

Matt Van Houten

Senior Vice President, Product, Ad Ops Systems & Services & Business Development, DirecTV Advertising
Matthew Van Houten is Senior Vice President of Product, Ad Ops Systems & Services, and Business Development at DIRECTV Advertising. Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment... Read More →
Thursday June 12, 2025 1:35pm - 2:10pm MDT
Maple 3
  Advertising Track

2:10pm MDT

Presentation: CTV, Meet AI: Exploring the Foundation of Next-Generation CTV Advertising
Thursday June 12, 2025 2:10pm - 2:30pm MDT
Maple 3
Scene-level contextual targeting powered by multimodal AI is forming the foundation of CTV advertising's future, enabling unprecedented precision at scale beyond traditional genre-based approaches. Join Anoki CEO Raghu Kodige for a discussion about the technological breakthroughs that allow seamless advertising experiences benefiting the entire ecosystem while addressing critical challenges in privacy, relevance, and viewer engagement.
Speakers
avatar for Raghu Kodige

Raghu Kodige

CEO, Anoki
Thursday June 12, 2025 2:10pm - 2:30pm MDT
Maple 3
  Advertising Track

2:30pm MDT

Panel: Unlocking GenAI: Turning Innovation into Impact
Thursday June 12, 2025 2:30pm - 3:10pm MDT
Maple 3

  • What are the near term and long term unlocks of GenAI? 
  • Exploring use cases in programmatic advertising, predictive analytics and ad creative/ placements.  
  • What lessons have been learned from the initial hurdles in deploying GenAI for advertising? 
  • What are the best practices for scaling solutions across different ad campaigns and platforms? 
Moderators
avatar for Mike Grebb

Mike Grebb

Senior Vice President & Lead Analyst, One Touch Intelligence
As SVP & Lead Analyst, Michael oversees OTI’s coverage of the video, telecommunications, broadband, and entertainment/streaming space. He heads up a team of analysts and data scientists tasked with compiling data-driven intelligence on the digital media economy and oversees special... Read More →
Speakers
avatar for Ben Pashman

Ben Pashman

Head of Business Development, Creatify.ai
Ben Pashman brings over 20 years of experience across Media, Adtech, and Martech, with a proven track record of driving innovation and commercial growth at the intersection of technology and traditional advertising. He has held leadership roles in Sales, Business Development, and... Read More →
avatar for Nikhil Nanivadekar

Nikhil Nanivadekar

Principal Creative Engineer, Amazon Ads
Thursday June 12, 2025 2:30pm - 3:10pm MDT
Maple 3
  Advertising Track

3:45pm MDT

Buyers Panel: PMP Bundles vs Direct Ad Deals: Strategies for the Modern Advertiser
Thursday June 12, 2025 3:45pm - 4:15pm MDT
Maple 3
  • How do PMP Bundles and Direct Deals compare when it comes to measuring campaign performance and ROI? 
  • Does one approach allow for better creative alignment with campaign objectives? 
  • Can a hybrid approach between PMP and direct deals unlock new efficiencies? 
Speakers
avatar for Steve Sklar

Steve Sklar

Vice President Advertising & Monetization, Frndly TV
Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leadingprovider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’sadvertising business including direct sales, advertising product and operations, and relations... Read More →
avatar for David Nyurenberg

David Nyurenberg

Director of Video Product Development & Innovation, Rain the Growth Agency
David Nyurenberg serves as the Director of Video Product Development & Innovation at Rain the Growth Agency, where he spearheads advancements in Connected TV advertising. He has been instrumental in pioneering the use of custom AI-powered algorithms that enhance audience targeting... Read More →
Thursday June 12, 2025 3:45pm - 4:15pm MDT
Maple 3
  Advertising Track

4:15pm MDT

Presentation by Redspace
Thursday June 12, 2025 4:15pm - 4:35pm MDT
Maple 3
Speakers
avatar for Mark McKenna

Mark McKenna

Director of Client Engineering, REDSpace
A Director of Client Engineering at REDspace, Mark McKenna has over 20 years of experience building high tech solutions in challenging verticals, primarily in Media & Entertainment. He's developed video platforms for several major brands, including Viacom Media Networks (now Paramount... Read More →
Thursday June 12, 2025 4:15pm - 4:35pm MDT
Maple 3
  Advertising Track

4:35pm MDT

Panel: Ad Measurement and Attribution that Matters to Buyers  
Thursday June 12, 2025 4:35pm - 5:15pm MDT
Maple 3
  • What ad metrics do buyers truly care about, and how can advertisers prioritize them to drive real results? 
  • Is the current attribution landscape still effective, or do we need a complete overhaul to keep up with consumer behavior shifts? 
  • Best practices on how to improve cross-platform attribution when consumers are increasingly interacting with content across multiple devices.  
Speakers
avatar for Karen Babcock

Karen Babcock

Vice President, Strategy & Partnerships, Comcast Ads
avatar for Roseann Montenes

Roseann Montenes

SVP, Precision and Performance Advertiser Partnerships, A&E Media Group
With over 15 years’ experience in the media industry, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their cross platform buys across A+E Networks. In the past six years, she has created innovative partnerships with a client first... Read More →
avatar for Zach Lain

Zach Lain

Director , Global Data Partnerships, PepsiCo
Zach is the Director of Global Data Partnerships at PepsiCo where he oversees the cross-brand and cross-market licensing, piloting, embedding, scaling, and optimizing of all new data assets entering the organization. This includes wider media use cases of advanced consumer targeting... Read More →
avatar for Maggie Zhang

Maggie Zhang

Head of Global Video Measurement, GTM, Global Video Ads, Amazon Ads
Maggie leads the measurement success team at Amazon Advertising. She is responsible for developing and promoting advertising performance insights, campaign best practices, and innovative measurement solutions across OTT, audio and display products. She also works with advertisers... Read More →
Thursday June 12, 2025 4:35pm - 5:15pm MDT
Maple 3
  Advertising Track
 
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