TVREV takes you behind the scenes to learn what’s really going on in the CTV and FAST space. What are the trends to watch? Which ones should you ignore? Who is setting the pace and who is just faking it? Hear from top industry pros who’ll cue you up to smash the rest of the conference. 10:30-10:45 OPENING KEYNOTE: The State of StreamonomicsTVREV’s Alan Wolk presents “The State of Streamonomics”, an overview of where the industry is today and the challenges and opportunities in an industry where everything from advertising to distribution to the very operating systems the programming runs on seems to be in a constant state of flux.
10:45-11:20 PANEL: The State of FASTsAs ad-supported streaming cements itself in the ecosystem, challenges around monetization, transparency, and user experience are piling up. Are high ad loads pushing viewers away? Can AI actually improve fill rates and targeting? And who’s really making money here—aggregators or content owners? This panel breaks down the evolving FAST landscape, from regional CPM trends and revenue splits to the battle for control over data.
11:20 - 11:35 FIRESIDE: Winning at FAST: Strategies for Success Launching a FAST channel is one thing—making it profitable is another. With competition heating up and monetization challenges growing, how do you build a sustainable strategy? Hear key insights on what works, what doesn’t, and how to navigate the shifting FAST landscape.
11:35 - 12:10 PANEL: The Future of Local TVAs digital players ramp up local ad sales and create their own regional content, traditional broadcasters are at a crossroads: adapt or risk irrelevance. Is news their lifeline, and how do they measure its impact? With RSNs crumbling, could local TV reclaim its role as the home for live sports? This panel unpacks the shifting economics, ad opportunities, and innovations shaping the next chapter of local TV.
12:10 - 12:25 FIRESIDE: TV OS Wars: The Battle for the Living RoomWith TV operating systems now central to everything from content discovery to ad revenue, the fight for control is fiercer than ever. What does it mean for streamers, advertisers, and device makers? This session breaks down the power struggle shaping the future of CTV.
12:25 - 13:00 PANEL: The Contextual Revolution: How AI is Rewriting the Rules of CTV AdvertisingAdvertisers are discovering how contextual targeting can solve a world of hurt around everything from relevance to transparency and measurement. And it’s not just about genre—contextual covers everything from emotions to actors to mood and music. We’ll look at how it’s revolutionizing streaming advertising while enabling AI-powered shoppable ads and content.
