About me
Ashley Hovey was named Chief Digital Officer, The CW Network, in April 2023. In this role, Ms. Hovey is responsible for overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms.
Ms. Hovey joined The CW after spending five years at Roku where she oversaw the Ad Supported business for The Roku Channel (TRC), including both on-demand and FAST channel content, audience engagement, and growth. As Senior Director, TRC AVOD, Ms. Hovey built and led the Kids and Family, FAST, Music, and Espacio Latino businesses, drove overall partner strategy and monetization, and managed the multiplatform offering.
Prior to her tenure at Roku, Ms. Hovey was a senior director of advertising strategy and development at Comcast supporting the $2.5B Cable Ad business. Ms. Hovey has also worked for British Telecom and Nielsen in various business development, product and client services roles, including working with Facebook building its ad measurement solutions.
Ms. Hovey has a Master of Business Administration from the Tuck School of Business at Dartmouth and a B.A. in Classical Languages from Pomona College.
