About me
As VP of Content Service and Partnership, Catherine Zhang has overseen TCL’s content streaming service in North America for the past five years. In this role, she has had strategic responsibility for improving content engagement, enhancing brand awareness, and driving revenue growth. She was instrumental in establishing TCL's North American content business, working with 200+ major and independent studios to acquire content, developing operation strategies and tools, and initiating industry-leading monetization campaigns. She also contributed to the development of TCL's original content. With her dedicated leadership and contribution, TCL’s content streaming service has grown 100x in the past 2 years.
Before TCL, Catherine served for Alibaba Group and NBC Universal. She was honored as one of the 50 Women to Watch in the Digital Entertainment Business 2024.
