Chima Ogbuokiri, Senior Vice President of Growth & Partner Marketing Strategy for AMC Networks, provides pivotal leadership and vision for the digital growth and marketing of AMC+, AMC Networks’ flagship streaming bundle, as well as the continued growth and success of the company’s full suite of streaming services including Acorn TV, ALLBLK, HiDive, Shudder, and Sundance Now.
Leveraging his background and education in technology and engineering, Ogbuokiri works expertly across AMC Networks’ IT and product teams to enhance the in-app and digital customized customer experience on AMC Networks’ streaming services, improving conversion, and delivering the kind of customized/targeted experience for which the company continues to be celebrated. He also oversees the collection, interpretation and application of business intelligence and data to build key tools and measurements that optimize customer activity, and track and measure success.
Ogbuokiri also leads the company’s partnerships with key distribution and marketing platforms such as Amazon Prime Channels, Samsung, and Verizon, establishing win-win solutions on brand elevation and customer acquisition - such as the wildly successful partnership with Verizon, delivering AMC+ to all-new Fios and Verizon Wireless customers.
Ogbuokiri is widely esteemed and recognized for his commitment to pushing the digital entertainment industry forward. He currently serves as the committee chair for the Digital Entertainment Group’s DTC Targeted Services committee, representing the interests of direct-to-consumer SVOD and AVOD services to the broader entertainment and content consumption industry.
Ogbuokiri is also dedicated and passionate about AMC Networks’ DEI initiatives, as well as diversity, equity and inclusion across the digital technology and entertainment industry in general. He is an active member of NAMIC and the Executive Sponsor for the AMC Networks’ VIBE (Vested Interest in Black Employees) employee resource group. As Executive Sponsor, Ogbuokiri furthers the group's mission to actively contribute to the growth and development of Black/African communities within AMC Networks. He represents the group at the highest level of the company, leverages his network and expertise to help strategize for company-wide initiatives and events, and mentors the group’s members.
