About me
Working with the full client roster across Publicis Media, Cullen Deady co-leads client enablement and education of PMX Lift, Publicis Media’s advanced TV practice. As Senior Vice President, he consults agency teams and clients on the advanced TV space to offer unique, proprietary buying solutions that combine linear and TV inventory, while serving as the PMX Lift lead for audience-based strategy and activation across various data sets and marketing technology. By positioning and selling the power of PMX Lift, Cullen has helped continually deliver year over year growth, driven by a combination of organic growth and new business wins.
Cullen joined Publicis back in March 2013 as an Associate at Starcom. There, he worked his way up through the ranks for 10 years, landing as Vice President of Audience Strategy prior to his current role. At Starcom, Cullen managed over $1B in client billings; owned marketing technology and audience workflows across multiple clients; led the agency’s client-dedicated Audience Strategy Center of Excellence, growing the team size by 50%; and was a champion of company culture and development of young talent.
Cullen’s dedication to owning the media and communications planning for numerous of Publicis’ top clients has led him to be a two-time Effie Award winner.
Born and raised in the western suburbs of Chicago, Cullen currently resides in Portland, Oregon to take full advantage of the Pacific Northwest lifestyle. Outside of work, you can find him taking his dog for a road trip around the region, hiking one of the many trails in his area, and checking out the newest craft brewery opening in the city.
