About me
Danyel Mendoza is Vice President of Programming Strategy for Disney
Entertainment focused on the Disney branded networks: Disney Channel,
Disney Jr. and Disney XD. In her role, Mendoza oversees linear and
nonlinear program strategy, and works closely with the direct-to consumer
programming team on migrating content from branded
networks to Disney+. She also manages the global English YouTube
channels for the Disney Entertainment Kids Television networks.
Mendoza, a 28-year veteran of Disney, has worked across Network Operations and Programming
Strategy for the cable networks. As Executive Director of Multiplatform Programming Strategy for
Disney Channels, she led Video on Demand along with the launch of TV Everywhere for the brands.
Most recently, she oversaw Multiplatform Programming for both Disney Channels and National
Geographic, where she was responsible for developing platform strategies for their YouTube channels.
In her current role, she implemented a short-form strategy for the Disney Kids channels, including
original anthology shorts from Disney Television Animation which has driven year-over-year growth.
Under her watch, she executed the 24/7 YouTube Live Stream strategy across the Kids networks which
has garnered top rankings for the channels across The Walt Disney Company.
