About me
Since joining Roku, David has worked on the Subscriptions Growth team, driving monetization and product strategy. He is responsible for optimizing purchase experiences through development and deployment of comprehensive pricing, promotional, and retention tactics. He works closely with Roku’s advanced analytics, product, and engineering teams to develop evaluation frameworks to better understand consumer purchase behavior and enhance the subscription experience. David holds an MBA from USC Marshall School of Business and an Engineering degree from the University of Michigan. He is a born and raised Los Angeleno.
