About me
Geoffrey Karapetyan is the Senior Vice President of Global Platform Partnerships, Direct-to-Consumer at NBCUniversal. A key leader on the Peacock and NBC Olympics teams, he oversees the strategic management of partnerships with major distribution platforms, including Google, Apple, Samsung, Roku and Comcast, driving growth and operational excellence for Peacock and NBCU’s direct-to-consumer business.
In his role with NBC Olympics, Geo leads NBCU's partnership strategy for the Olympic Games, focusing on engaging the next generation of Olympic fans and driving critical business goals. From Rio 2016 to the upcoming Milano-Cortina 2026 Games, he has been instrumental in crafting and operationalizing partnerships across digital and social platforms.
Geo holds a BA from Columbia University and an MBA from NYU’s Stern School of Business. He and his husband live in New York, where they are raising twins
