Jason Harvey is the EVP and General Manager of BET+, the leading streaming video on demand service (SVOD) for lovers of Black content. Harvey leads the vision, programming strategy, business operations and revenue growth for the platform. Under his leadership, BET+ has achieved rapid market penetration, double-digit revenue growth, and is positioned for long-term success in the rapidly evolving streaming media landscape. At BET+, Harvey has built a best-in-class technology and operational foundation for innovation by leveraging AI and machine learning to augment user experience, video curation, and personalized content discovery.
With multi-national business leadership experience, Harvey has created go-to-market strategies that rapidly scale revenue and implemented data-driven marketing tactics that have led to exponential market growth for companies like Google, Microsoft, eBay, Ford Motor Company, and AT&T. He has led multiple P&Ls in the US and Latin America, successfully navigating the complexities of international transactions, financial regulations, and exchange rate fluctuation to realize meaningful growth for Fortune 100 companies looking to expand internationally.
Outside of his professional accomplishments, Harvey is passionate about mentoring young professionals in the media industry and creating opportunities for underrepresented groups in technology. Harvey's recent children’s book, “Sammy Startup,” teaches kids about entrepreneurship and is currently in series development. Harvey served as a Peace Corps Volunteer in Ecuador, speaks Spanish and Portuguese fluently, and is the proud father of four. He holds his MBA from the Anderson School at UCLA, and Bachelor of Science from USC, where he also competed in track and field.
