About me
Matthew Van Houten is Senior Vice President of Product, Ad Ops Systems & Services, and Business Development at DIRECTV Advertising. Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DIRECTV, Xandr), and respected universities (CUNY Baruch College, NYU). Matt has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media.
As a thought leader, Matt holds several patents and is a two-time EMMY® award winner for his work in advanced advertising. He has consistently built high performing product, strategy, & business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled revenue growth across national, addressable, local, and programmatic ad sales channels.
For the past 13 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment, and technology course in the school’s Department of Marketing and International Business.
Matt earned his bachelor’s degree in political science and graduated magna cum laude from the University of San Diego, and earned a Master of Business Administration from CUNY Baruch College. He is also a former collegiate athlete and WCLL national champion in lacrosse. He currently lives in Manhasset, New York with his wife and three sons.
