About me
With over 15 years’ experience in the media industry, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their cross platform buys across A+E Networks. In the past six years, she has created innovative partnerships with a client first approach in mind from top five brands to start-up companies. She works closely with partners like VideoAMP, ComScore, iSpot and EDO to select the best path of audience success. Whether establishing guarantees against business outcomes or alternate currency measurement, Roseann leads conversations to get the best results for her clients. She is passionate about the need to continue to stabilize consistency around currency and follow the mission to defining true audiences. She also oversees a team within Ad Sales that focuses on marrying audience and content to maximize results for clients. This allows her to help her clients define what innovation looks like with each campaign that she executes.
Roseann is a member of the newly established first US Joint Industry Committee that advocates for industry standardization. Before joining A+E Networks, she was at Carat for over 10 years, where she was most recently the VP, Group Director on General Motors, overseeing video investment and leading their audience buying strategy.
