About me
Trent Wheeler, Head of Product Innovation, Gracenote, a Nielsen company: In the newly created role of Head of Product Innovation at Gracenote, Trent Wheeler anticipates upcoming media and entertainment industry challenges in order to develop new solutions that meet the evolving needs of a broadening array of global enterprises. Leveraging a deep understanding of Gracenote’s current business as well as blue sky opportunities, he is responsible for leading the company’s entry into new markets and empowering new customers with gold-standard Gracenote content solutions. Previously, Trent was Chief Product Officer at Gracenote. Under his leadership, the company launched a new Contextual Video Data solution providing CTV publishers all new program-level ad targeting capabilities based on Gracenote’s widely adopted metadata taxonomy. In addition, he oversaw development of the Gracenote Nexus Auto platform enabling OEMs to own the in-car media experiences they offer through infotainment interfaces seamlessly bridging audio, sports and video content. Trent possesses 20 years of experience in Product Management working with the world's biggest and most innovative digital entertainment brands.
