About me
Walt’s a former college football student-athlete who has successfully navigated the professional sports and college athletics ranks as a sport administrator, fundraiser, and brand developer. With stops at the NCAA office, Conference USA, Oakland Raiders, Cal Berkeley, and Columbia University.
In 2018 Walt transitioned into the content production space, and has since established himself as a leading content creator, director, producer and NIL brand developer which has led him to his current role as the Director of Creative for the University of Alabama’s Football program.
Prior to his role at Alabama, he was the co-founder and Chief Creative Officer for CrossOVR Collective and Media, where he developed original content and brand relationships with the NFL, NBA, Universal Music Group and Apple Music. His projects have featured the likes of Lil Wayne, Jerry Rice, Peyton Manning, Tony Dungy, Ludacris, LeBron James, and Desi Banks.
Walt has the unique ability to marry his sports business background with authentic storytelling to create compelling content and brand positioning opportunities.
