About me
Zach is the Director of Global Data Partnerships at PepsiCo where he oversees the cross-brand and cross-market licensing, piloting, embedding, scaling, and optimizing of all new data assets entering the organization. This includes wider media use cases of advanced consumer targeting and activation; first party data generation and enrichment; digital shelf analytics; and ad verification; as well as support for supply chain, agriculture, sustainability, R&D, and other teams across the enterprise. He plays a central role in building PepsiCo’s consumer data strategy, creating opportunities to further understand snackers and soda buyers in increasingly new and novel ways. Prior to PepsiCo, Zach led data supply at a European CDP, and before that, held a variety of roles at Dow Jones, including a year working directly for the CEO and Publisher of the Wall Street Journal. Zach has a law degree from Peking University in Beijing, a master’s degree from the London School of Economics, and a bachelor’s degree from the University of Chicago. He has been to 97 countries.
